Brand Handbook
What The Academy brand looks like
Brand Colors
The Academy is excited to introduce our new international color palette, inspired by the diverse cultures and identities of our global audience. By embracing a wider range of colors and styles, we’re creating a brand that’s more inclusive and representative of the world we serve. Whether a participant is in Africa, Asia, or Central and South America, we want them to feel empowered and inspired by The Academy’s brand.
Primary Color
The Academy’s dominant color is an updated Academy Red, a bright red that leans towards coral.
Academy Red
HTML
RGB
CMYK
#E82D3B
232 45 59
3 96 81 0
optimism, energy, passion, hope, and love
Supporting colors
The Academy’s secondary colors are a supporting tan, gold, and light green. These colors represent the earth and its abundance and natural diversity.
Academy Vibrant Green
HTML
RGB
CMYK
#D2DE2A
210 222 42
22 0 98 0
life, community, growth, planting and harvesting
Academy Earth Tan
HTML
RGB
CMYK
#DE9157
222 145 87
11 49 74 0
the Earth, solid foundations, effort and hard work
Academy Gold
HTML
RGB
CMYK
#E6BB33
230 187 51
11 25 94 0
abundance, wealth in all things, wisdom, and security
Accent colors
The following colors can be used sparingly to accent the brand:
Academy Sky Blue
HTML
RGB
CMYK
#49B2E3
73 178 227
63 13 1 0
creativity, inspiration, imagination, and confidence
Academy Dark Gray
HTML
RGB
CMYK
#393939
57 57 57
69 63 60 52
boldness, clarity, knowledge, and language
Academy Ocean Blue
HTML
RGB
CMYK
#216EA8
33 110 168
87 55 10 0
stability, faith, intelligence, and intuition
Logo
The Academy’s logo has been simplified to its core elements. This will allow the logo to be used in many different ways.
Download All Logo Files
To download all the logo files please use this link:
To download the logo files in a specific language only, please use these links:
Primary Logo
The primary version of the logo is the updated shield in Academy Red with the name of The Academy in Academy Dark Gray stacked in three rows on the right side.
The logo may be rendered officially in English, Spanish, Portuguese, and French.
English logo (primary):
Spanish logo (primary):
Portuguese logo (primary):
French logo (primary):
Logo Variations (alternates)
One authorized variation of the logo is displaying the shield icon by itself. However, do not display the typography of the logo by itself. Avoid using the shield by itself in black. The full logo is a better choice when you are constrained to black and white.
Shield logo:
Single-Color Logos
If you need to use the logo as a single color, Academy Red is the preferred version. Alternatively, the logo can be rendered in black and white.
English single-color, Academy Red logo:
Spanish logo (primary):
Portuguese logo (primary):
French logo (primary):
English single-color, Academy black logo:
Spanish logo (primary):
Portuguese logo (primary):
French logo (primary):
Reversed Logos
The logo can be reversed as white on Academy Red or any background that is uncluttered and provides enough contrast. The background does not have to be a solid color.
Shield logo:
Single-Color Logos
If you need to use the logo as a single color, Academy Red is the preferred version. Alternatively, the logo can be rendered in black and white.
English single-color, Academy Red logo:
Spanish logo (primary):
Portuguese logo (primary):
French logo (primary):
25 Year Anniversary Logos
English single-color, Academy anniversary logo:
Spanish logo (primary):
Portuguese logo (primary):
Logo Guidelines
Here are some basic guidelines for using the logo correctly:
Logo Spacing and Sizing
Ensure that the logo, regardless of the version used, has sufficient whitespace surrounding it to maintain the brand’s prominence on the page or screen.
To establish an appropriate margin for the logo, envision one of the bars of the shield icon above, below, and on both sides. The spacing does not need to be measured precisely; simply use this rule of thumb as a guideline.
To establish an appropriate margin for the logo, envision one of the bars of the shield icon above, below, and on both sides. The spacing does not need to be measured precisely; simply use this rule of thumb as a guideline.
Logo Usage (Do’s and Don’ts)
Follow these basic guidelines to ensure correct logo usage:
Correct: Display the logo larger than its minimum size, in the approved brand colors, with adequate margin around it on white or light-neutral backgrounds.
Correct: Display the reversed logo larger than its minimum size, in the approved reverse color (white), and with adequate margin around it on dark, uncluttered backgrounds.
Incorrect: Do not warp or distort the shape of the logo.
Incorrect: Do not rotate the logo.
Incorrect: Avoid displaying the logo on top of cluttered backgrounds, such as detailed photos, as this can reduce legibility.
Incorrect: Do not add drop shadows, bevels, or other Photoshop effects to the logo.
Incorrect: Do not change the color of the logo elements.
Incorrect: Do not alter the size or position relationship between the icon and the text.
Brand Typography
The Academy has streamlined its approved fonts, adopting a single font for both headlines and body text. We are no longer utilizing the logo font for headlines. This decision allows the logo’s serif font to stand out and feel more distinctive within the brand context, thereby reinforcing the brand image.
Primary Typeface
Inter
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
01234567890
@ & ! , . : ; ? ‘ “
Special characters available for Spanish:
Áá Éé Íí Ññ Óó Úú Üü ¿¡ «»
Special characters available for Portuguese:
Áá Ââ Ãã Àà Éé Êê Íí Óó Ôô Õõ Úú Üü Çç «» “” ‘’
Special characters available for French:
Àà Ââ Ää Éé Èè Êê Ëë Îî Ïï Ôô Œœ Ùù Ûû Üü Çç Ÿÿ «» “” ‘’
The Academy’s primary typeface, “Inter,” is a versatile and freely available font from the Google Font Library. With character and accent support for an impressive 327 languages, Inter is a genuinely international font. It should be employed for all text purposes.