The big ideas behind The Academy brand
Target Audience
DONORS: The Academy’s donor audience is comprised of individuals, foundations, and corporations who are interested in supporting economic development, making a positive impact in the world, and compassionately helping individuals, families, and communities to prosper.
The Academy continues to have a close connection to the Church of Jesus Christ of Latter-day Saints, which has been an important network and partner. Donors who are aligned with the values and mission of the Church may be particularly interested in supporting the Academy’s work, because of these strong ties. However, the Academy is committed to serving individuals and communities of all faiths, and its programs are designed to be inclusive and accessible to all.
STAFF AND VOLUNTEERS: The Academy’s staff and volunteer audience is a group of passionate and dedicated individuals who believe in the power of entrepreneurship, business development, and economic empowerment. The staff members are highly skilled professionals who bring their expertise to bear on the challenge of making a difference in the world. Meanwhile, the volunteers are often graduates of the Academy’s programs who feel a personal connection to the organization and want to share their knowledge with others.
PARTICIPANTS: The Academy’s participant audience is made up of a diverse group of individuals of faith in developing countries who are looking for ways to improve their economic future. While some know they want to start or grow their own businesses, others are still exploring their options and may not yet have considered entrepreneurship as a path to success. Regardless of their background or experience, these individuals often have limited access to traditional sources of business training and support.
Participants are drawn to join the Academy’s programs because of the success they see in those who have gone through its programs or represent the organization.
Brand Positioning
The Academy stands out among international organizations by providing practical training that empowers individuals and communities to build lasting businesses. With ACE’s programs, participants gain the skills, resources, and connections they need to start or grow a business that can provide for themselves and their families. The Academy believes that sustainable businesses are the key to creating lasting change
Competitive Differentiation
At the Academy for Creating Enterprise, our approach to economic development is unlike any other. With a faith-based foundation and a commitment to applied techniques over theory, we’re dedicated to providing aspiring entrepreneurs with the skills and resources they need to build lasting businesses — even without startup capital.
But what really sets us apart is our ongoing support. We’re not just here to offer training and resources — we’re committed to helping individuals and families succeed over the long term. That means ongoing mentoring, coaching, and support as they navigate the challenges of building a business. We know that starting a business is hard work, but with our unique combination of faith-based values, applied techniques, and ongoing support, we’re helping entrepreneurs achieve success that lasts.
Value Proposition
At the Academy for Creating Enterprise, we believe in empowering individuals from the inside out. While many organizations in the economic development space focus on changing the external environment, we know that true change comes from within, and true change needs to extend from one generation to the next. That’s why we’re dedicated to helping aspiring entrepreneurs become self-reliant and build lasting businesses that can provide for themselves and their families and set their children on an even greater trajectory of faith and self-reliance.
Through practical training, resources, and connections, we’re helping individuals develop the skills, mindsets, and confidence they need to create their own success. We know that by changing the individual, we can help transform entire communities and drive economic growth, not just for now, but for generations to come. Our goal is not just to mold behavior, but to empower individuals to change their own lives and build a brighter future for all.
Values
We believe people can develop the abilities and skills to break the culture of poverty.
We make the most of dedicated funds to operate efficiently.
We are a faith based organization.
We unify gospel and business principles to train and support others in entrepreneurship.
Mission
We ignite the entrepreneurial mindset in faith-driven people through training and support to create more abundant lives.
Vision
Achieve self-reliance among all ACE members.
Pillars
Abundance
Agency
Community
Correct Principles
Equity
Faith
Impact
Recognition
Self-Reliance
Service
Sustainability
Brand Platform
A brand’s platform is the foundation upon which a brand is built. These ideas serve as a roadmap for all aspects of the brand’s development, from messaging and marketing to visual identity and participant experience.
Purpose
We exist to help people become self-reliant.
Position
The Academy is a highly effective yet simple approach that makes a real difference in people’s lives.
Brand Voice
We believe in sharing our expertise in a way that’s approachable and easy to understand. By embodying the voice of a trusted friend and guide, we’re working to empower entrepreneurs and families build lasting change in the world.
Brand Attributes
We’re dedicated to building a brand that reflects the values of integrity, compassion, service, and hope. We believe that by embodying these attributes, we can create lasting change and inspire others to do the same. Through our actions and communications, we’re working to create a brand that represents the best of what we can achieve when we work together.
Brand Personality
Dependable
Empowering
Exciting
Faithful
Hardworking
Honest
Hopeful
Practical
Reliable
Results- oriented
Trustworthy
Uplifting
Brand Character
We believe in treating others with compassion, empathy, and respect. We strive to embody the values that make a positive impact on the world, including integrity, generosity, and a commitment to service. By living these values in everything we do, we’re working to build a better future for all.
Brand Tone
We speak and act with passion because of our belief in the infinite worth of each individual. Our communication is rooted in empathy, understanding, and a desire to help others. We believe in speaking with kindness and respect, and in listening with an open mind and heart. By communicating in a tone that’s positive, supportive, and uplifting, we’re helping to build connections and make a difference in the lives of others.